WaseemNoor began his career with the ladies wear brand, under the label of Waseem Noor. Looking at the range of colors exhibited in his stores (Flagship Stores: 5th Lane Zamzama Karachi, 1st Floor Forum and M.M. Alam Road, Walk Tower, Lahore), one can easily observe his love for colors and how he play around them, making each dress unique to itself yet apart from the rest. He added on “Ladiees love colors, and Life is nothing without colors.”His collection comprises of Ready to wear, Semi-Formals and Formals, whereby he can also design as per his customers requirements, and Bridal is is exclusive collection which he does only via appointment. This aspect is due to the fact that he takes keen interest and shows devotion to his clienteles prefeences and also keeps season in minds in which weddings has been locked.