Kayseria, Pakistan’s pioneering designer textile brand launched new collection of its Pret a Porter line, “Kayseria Pret” and it was well worth the wait. The new Kayseria Pret a Porter collection offers the season’s most fashionable styles, colours and cuts, truly making it a trendsetters paradise.The launch event, held at the sophisticated Euro-Modern Italian restaurant, Café Olivetto was attended by crème dela crème of the fashion industry, wearing the dazzling and fresh designs of Kayseria Prêt. After the Iftar, a fashion presentation was organized to showcase and timeless,trendy and Gypcy-chic collection of Kayseria Pret. The models lineup included Rabiya Chaudhry,Fauzia, Marvi Sarfaraz, Maham, Sehrish, Areeba, Abeer, Sadaf Kanwal, Tatmain,Farah & Sidra.The launch event was organized by Catalyst PR & Marketing.
The Prêt collection is divided into three broad lines, namely Kontemporary, Virsa and Riwayat. The first umbrella by the name of Kontemporary caters to women of all ages who desire fashion. Inspired by the op art paintings of Bridget Riley & Box Barcode elements, the Kontemporary line of Kayseria prêt uses real fluorescent & neon colors on hand printed chiffon & Cotton fabrics that are easy to wear. Along with our own creative focus, we look at global trends for the latest cuts and Styling. This is the line for the independent, strong and confident women.