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With the objective of revolutionizing the visage of mainstream fashion industry in Pakistan, Sunsilk
being the lead sponsor of PFDC Sunsilk Fashion Week aims to establish new standards that can provide
the fashion industry of Pakistan a novel and enlightened direction, begetting further progress and
innovation. Sunsilk’s constant and unwavering support for the event testifies for its commitment,
determination and confidence that the brand has shown towards encouraging new and fresh talent in
the industry throughout all these years.

However, this time the audience had something more interesting and fascinating to experience that will
make this year’s event worth remembering. A highlighting feature taking place at PFDC Sunsilk Fashion
Week 2013 year is the showcase of special Sunsilk collectible bottles in the Sunsilk Lounge on the Red
Carpet during the prestigious event. Designed by the kingpins of Pakistani Fashion Industry and each
of the bottles comprise diverse specification and distinctive features which will be unveiled everyday
during the entire four day event in the most opulent and lavish style. The idea of collaborating with the
fashion pundits for the special collectible bottles was brought forward by Catalyst PR & Marketing.


Day 1 of the PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk ‘Soft and Smooth’ Fashion
edition by none other than the undisputed queen of Pakistan’s fashion industry Maria Belal, known as
Maria B. A graduate of Pakistan School of Fashion Design, Maria B has rocked the catwalks with her
hip and glamorous designs, not only in Pakistan but also in Paris. Her design for Sunsilk Fashion Edition
displays her elegance and 30 years of experience in the fashion industry.

“My bottle is bold, happy and full of shine” Says Maria B.


Day 2 of PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk “Hair Fall Solution” Fashion Edition
by the most stylish fashion icon and “King of Couture” Hassan Sheheryar Yasin. A graduate of PSFD and
an affiliate of La Chambre Syndicate De La Couture Parisienne France, HSY’s design for Sunsilk Fashion
Edition defined his philosophy of elegance, glamour and style.

“Glamour, Movement, Shine” HSY explains his design in three words.


Day 3 of PFDC Sunsilk Fashion Week, Sunsilk Fashion Edition “Thick & Long” designed by the brilliant
Maheen Kardar Ali of Karma was unveiled. A graduate of the prestigious Pakistan School of Fashion
design, Maheen’s Sunsilk Fashion Edition projects her creativity, excellence and dedication towards her

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