As the 80′s rolled in and life in urban Pakistan started becoming more cosmopolitan, there was a need for change in attitude. The creation of GENERATION ushered in the era of an independant lifestyle for women by caterng to ths urbanisation of personalities. A year after its birth in 1983, the brand was inspiring hundreds of women to follow its philosophy. Reaching out to young and mature, students and professionals, GENERATION played a key role in the development of pret-a-porter in Pakistan and helped define women as strong independant indviduals.
The need of smart dressing set the ideology behind GENERATION – to provide a distinct style of designing, attractive and comfortable clothing and a one-stop solution. GENERATION apparels illustrate graceful silhouettes, fluid lines and modern cuts, all the while making comfort its top priority. The clothng range is divided into couple of lines which are Generation Woman, Generation Formals, Generation Classic, Generation Cottage and G2 (Gsquare) a line for the new generation.Generation spring summer collection 2012 is timelessly stylish and glamorous which will certainly add elegance and style to your summer wardrobe.