Yash Raj Films’ most-anticipated and ambitious film, a love story by the king of romance drama, 75-year-old Yash Chopra, has finally taken off with a small ceremonial pooja at their plush studios in Mumbai today. Chopra’s younger son, Uday Chopra, who usually assists him on the sets, confirmed the film’s launch on Twitter. He tweeted: “Launching my dad’s film today with a little pooja at YRF… shoot starts tomorrow with Shahrukh Khan and Katrina Kaif. Dad directing after Veer- Zaara (sic).” Meanwhile, the film’s lead, SRK who has worked with senior Chopra in Darr, Dil Toh Pagal Hai and Veer-Zaara tweeted after the film launch: “Feel extremely happy when I start work with Yashji…from the inside. Easy… smiles… happiness… purity of storytelling.” Well, we hope the pleasure of working again with the thespian filmmaker does bring happiness in SRK’s career which has been going through a rough patch due to the mixed responses to both his recent releases: RA.One and Don 2. Anyway, apart from Katrina, YRF’s fave girl, Anushka Sharma, plays a consequential part in the film.