Having a cola brand on the list of endorsements is very necessary for everyone. Recently, Salman Khan had everything but not a cola brand to endorse. The wait however is over as we hear the man has been roped in for Thumbs Up’s ‘Aaj Kuch Toofani Kartey Hain’ campaign.
According to a source in the knowhow of the appointment, Salman has been made the brand ambassador of the cola brand. This association was done seeing the actor doing a great job with Pepsi’s Mountain Dew brand. His contract with Pepsi ended in April and many months later, he would be seen endorsing Thumbs Up now. Nothing is known about the amount the brand has decided to pay Salman Khan or the duration of the association. As is known, Salman quotes Rs. 7 – 8 Crores for a year of association but this deal could have a double digit number on the pay check.
You might be aware that the Toofani campaign is ongoing with Telugu star Mahesh Babu as its face. This is an all India campaign. But now with Salman’s inclusion, Mahesh Babu’s campaigns will be shifted to only the south circuit. He apparently has a great following in Andhra Pradesh which will help the brand. However, Coca Cola officials (Thumbs Up’s parent company) aren’t ready to confirm the deal with Salman. They maintain that the actor isn’t their brand ambassador. Only time will tell if Salman really is seen endorsing this fizz! I must also add, that Thumbs Up also went in to a brand association with Ek Tha Tiger.