Nida Azwer ‘The White Label’ Pret a Porter 2012


Fashion designer Nida Azwer introduces ‘The White Label’, a trendy and chic prêt a porter line designed keeping in mind the contemporary woman who shops for clothes that are wearable, price accessible and on trend.

Based in bright hues with a new signature modern silhouette, with this collection Nida Azwer has designed to make ‘The White Label’ a wardrobe staple for every woman with each piece staying true to her definitive attention to detail, cuts, play of colours and textures. The label is based in pure cotton fabric and also includes pieces accentuated with signature Nida Azwer screen-printing.

Speaking about the line, Nida Azwer said, “White to me is not just a stand-alone colour, but rather a manifestation of the presence of all colour representing the complete energy of light; with ‘The White Label’ we bring this vigour of the colour spectrum for the present-day woman’s wardrobe.” staff report