Nida Azwer Collection at PFDC L’Oreal Paris Bridal Week 2012


PFDC L’Oréal Paris Bridal Week brings us all an opportunity to be a part of interpreting bridal trends in fashion, beauty and everything within” Nida.

Nida Azwer’s collection for the second PFDC L’Oréal Paris Bridal Week 2012, is titled, ‘The Chibhali Collection’ and is manifest of the designers’ unique interpretation of the Kashmiri heritage and culture.Chibhali is also used for potohari people and a name of a tree too. For Nida Azwer chibhali collection, Nida has used her her signature style angrakhas and long jackets to blend in with intricate Kashmiri embroideries. With attention to be found in intricate gota work, zardozi, vasli, kamdani work and swarovski crystals, this bridal week collection is based in hues of gold and silver. For ‘The Chibhali Collection’, Nida has used pure silks and brocade, lamé and maisuri. A predominantly womenswear collection, Nida is also showcasing menswear couture this season.

Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005. Her label includes Bridal, prêt-à-porter and Couture lines as well as an exclusive line for children. The label has come to be recognized for the designers’ love of more classic and vintage design elements infused with traditional Pakistani craft such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and miniature embroidery worked into contemporary fashion silhouettes. Everything made under the Nida Azwer label is hand-worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. Indeed Nida Azwer is best known for infusing her label with attention to detail, innovative cuts, silhouettes and tailoring.