Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005, only one month after she graduated from the prestigious Indus Valley School of Art & Architecture. Her label includes a Prêt a Porter line, Haute Couture and Bridal lines. Only pure fabrics are used including Irish linen, chiffons, hand-woven silks and brocade. The label also pays close attention to innovative cuts, detailing and tailoring. Nida herself was nominated for the coveted Lux Style Award for Best Emerging Talent in 2008 and won the best designer award at the Nesvita Women of Strength Awards in 2009. The same year Nida held her debut solo show in Karachi, featuring both Prêt a Porter and Haute Couture to the acclaim of press, fashionistas and industry stalwarts alike.
She then showcased at both PFDC Sunsilk Fashion Weeks held in Lahore and Karachi respectively and at Fashion Pakistan Week in 2010 to critical acclaim. Nida Azwer’s label has come to be recognized for the designers’ love of more classic and vintage design elements infused with our traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and ‘miniature embroidery’ worked into contemporary fashion silhouettes manifest in the collections she has showcased at her debut solo show and across various fashion weeks and exhibits. In August 2010, Nida Azwer exhibited “The Silent Weave” collection which brought to her design palette, one of the oldest weaves known to the artistic textile world, Jamdani which originates from the Bengali tradition.Very recently, Nida Azwer participated in PFDC L’Oreal Paris Bridal Week which is being held at Lahore, where she showcased her very awesome collection at the ramp. This collection consists of wedding outfits for men, women as well as children. Have a look on the beautiful collection bellow: