The leading lady being sidelined by an actress doing a cameo in an item song, how can Bipasha Basu take such a thing??? well, buzz has it that, Deepika Padukone’s item number in ‘Dum Maaro Dum’ is being perceived as the first look of the film. In fact the poster only has Deepika grooving to the number and no one else.
According to a source, “There were various debates about how the first look poster of the film will be made.
Finally it was decided that rather than having Abhishek Bachchan and Bipasha Basu on the posters of the film it would be nice to have Deepika who features in the item song `Dum Maro Dum’.
When Bipasha learnt about the poster she was not very happy and called Rohan Sippy who explained his promotional strategy to her.”
The film’s first teaser and the look has managed to grab the eyeballs and the controversies, in turn only bringing in more publicity before the movie’s release on April 22.