Nadia Lakdawala romance with fashion began in 1999 when she launched her eponymous line of bridal haute couture and prêt wear. Since then there has been no looking back for the Nadia Lakdawala label whose design impel us is the perfect antidote to the festive “mehndi or mayoun”
In exhibition held in India, Nadia Lakdawala a Pakistani fashion designer says, The Pakistani designers may not be as bold as our desi designers in creating the outfits but their bridal creations are very much in demand in India. She also says, our mehndi and bridal collection, trousseau, lehngas, shalwar kameez are all very traditionally made, with lot of hand embroidery, which Indian women like a lot.
Also, craftsmanship holds lot of importance in Pakistani designs! In bridal wear, embroidery, bold prints and bandhini are in demand there, she says.
Lakdawala says a reawakening is taking place in Pakistani fashion. Our designers are also becoming fashion conscious and know what’s in vogue even outside. But ramp shows and unveiling of new collections is still not very popular there.