Mehdi founded his own brand in the year 2004. The clothes of the brand include bridal and formal wear. He is a graduate of PFSD. He took up sculpture and pottery at first and then switched to fashion designing. He created a very small collection of clothes and due to their success, he later founded his own brand.
Mehdi couture 2014 and Mehdi fall collection were appreciated by many. His clothes were seen at Bridal Couture Week also last year. Plus, he now releases fabric collections also every year.