Bashir Ahmad – A New name in Fashion, but not in Textiles – backed by decades of experience.Bashir Ahmad Textiles is a newly launched subsidiary of one of the biggest names in the Pakistani Fashion Industry. When we first lay eyes on their Swiss Voile 2013 Collection, we were completely confused. What exactly is voile? With alot of help from the trusty dictionary.com, we found the following definition “a lightweight, semisheer fabric of wool, silk, rayon or cotton constructed in plain weave.” Okay, so that makes it just another type of lawn right? Fancy wordplay aside, Bashir Ahed Textiles is not fooling you. We understand why they would want to call it something different from the regular lawn collection. Check it out and you will find out yourself.