Anushka Sharma Is Canon Brand Ambassador

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Anushka Sharma Is Canon Brand AmbassadorPhoto and digital imaging solutions supplier Canon India stated it has signed Bollywood actor Anushka Sharma as brand ambassador and will start a brand new Rs 30 crore advertising campaign for its compact digital camera brand PowerShot.

“Using the new marketing campaign featuring Anushka, we are addressing the need to renew our PowerShot selection targetting youngsters,” Canon India Senior Vice President Alok Bhaardwaj said. He said the deal with Sharma, the first ever Bollywood celebrity to be associated with Canon in India, will be for a period of at least two years.

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